We developed a new logo and identity for the Forum for the Future of Agriculture, a series of events promoting dialogue between agricultural and environmental actors.

Previously known as FFA, the brand needed a logo refresh for legal and strategic reasons. The aspiration was to preserve some well-known brand attributes while upgrading the identity system to a more functional, modern one. Our concept put forward the butterfly, a symbol of biodiversity, and added a second layer of meaning by adding a field of crop.

Many thanks to Caroline, Alberto, Matthew and Ian for their precious input and trust.