From its position as a market leader in the bakery category, Prospero always needs to set the tone in the market. By rebranding Prospero, we defined a new, sharper communication focus for the company: a strategy based on educating the customers about healthy eating.

We refreshed the logo, we created the brand system, stationery and communication materials, culminating with new packaging. We also coordinated and art directed the product photography, as well as the shops’ and production site shots.

We created a new website to reflect the brand’s new values better, to accommodate the presentation of various savoury and sweet products and to contain an e-shop. The website is fully manageable by Prospero.

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